How the Plastiks–ECOTA Carbon Credit Model Works

Discover how the Plastiks–ECOTA model transforms verified plastic recovery into certified carbon credits. Traceable, science-backed, ESG-ready.
July 1, 2025
Written by: Faezeh Shafiee
How the Plastiks–ECOTA Carbon Credit Model Works

Plastiks and ECOTA have launched a new plastic-based carbon credit model, certifying 100,000 tons of recovered plastic. With credits expected by December 2025, this model fills a gap in traditional carbon markets by linking verified plastic recovery to quantifiable climate value.

Here’s how it works—and how it supports ESG, climate finance, and traceable recovery goals.

What Is the Plastiks Carbon Credit Model?

The Plastiks carbon credit model, co-developed with ECOTA, is a pioneering system that certifies carbon credits based on plastic recovery—not forestry offsets or energy projects, but traceable environmental action in the circular economy.

Unlike traditional models that rely on projections, this approach starts with a verified activity: the recovery of plastic waste. Each kilogram of plastic—especially high-impact types like PET (Polyethylene Terephthalate)—is logged with evidence and represents a real emissions saving. Why? Because recovering plastic reduces the need to produce virgin plastic, a process that emits significant CO₂ during extraction, manufacturing, and transport.

These are called avoided emissions, and they are scientifically recognized. Plastiks captures this value by linking verified recovery data with blockchain traceability and ECOTA’s certification methodology—creating plastic-based carbon credits ready for ESG reporting and climate finance.

This model gives recovery its due climate value—transparent, measurable, and aligned with the next generation of sustainable impact.

Why Carbon Markets Ignore Plastic Recovery

Despite its environmental importance, plastic recovery has been largely absent from carbon markets.

Most carbon credit systems were designed decades ago, prioritizing sectors like forestry, renewable energy, or methane capture. These categories are easier to quantify within legacy methodologies—but they leave out critical sources of emissions, especially from waste.

Plastic production is one of the most carbon-intensive industrial processes. Creating virgin PET, for example, releases large volumes of CO₂—from oil extraction to refinement, molding, and global transport. And yet, removing plastic from the environment—preventing its incineration or degradation—hasn’t been counted as a formal climate mitigation activity.

As a result, recovery organizations lack access to carbon finance, and brands committed to plastic reduction have no clear way to turn that action into certified climate value.

The Plastiks–ECOTA model changes that by treating verified recovery as a credible, traceable way to avoid emissions—and linking it directly to plastic-based carbon credits.

How the Plastiks–ECOTA Carbon Credit Model Works

The Plastiks–ECOTA model transforms verified plastic recovery into certified carbon credits, using a transparent four-phase process—anchored by the field expertise of Ocean Integrity, our exclusive recovery partner for this initiative.

1. Verified Plastic Recovery

All plastic is collected by Ocean Integrity, a Plastiks accredited recovery organization operating in coastal and underserved regions. Using Plastiks’ blockchain-based system, each recovery event is verified through time stamped photos, GPS data, and supporting documentation—ensuring a tamper-proof record.

2. Impact Roadmap Assignment

Every batch of recovered plastic is assigned to a custom sustainability impact roadmap. These roadmaps outline how proceeds from credit sales will support community-led waste management, ecosystem restoration, and social inclusion.

3. Carbon Impact Assessment

ECOTA applies a standardized methodology to quantify the avoided CO₂ emissions from each recovery activity—accounting for reductions in incineration, dumping, and the production of virgin PET and other plastics.

4. Certification and Credit Issuance

Once validated, ECOTA certifies the climate impact. Plastiks then issues plastic-based carbon credits, fully traceable via blockchain and aligned with ESG regulations and climate finance standards.]

This end-to-end system brings together verified recovery, carbon science, and digital traceability—creating a new benchmark for credibility in climate impact.

Why This Carbon Credit Model Sets a New Standard for ESG and Climate Finance?

The Plastiks–ECOTA model isn’t just a technical improvement—it’s a paradigm shift in how plastic recovery is recognized within sustainability and finance systems.

Here’s what sets it apart:

  • Real Impact, Not Projections: Credits are issued based on verified recovery events—not estimations or future assumptions. This grounds carbon claims in tangible, timestamped actions.
  • Blockchain Traceability: Every data point—from collection to certification—is logged on-chain, offering full transparency for ESG reports, audits, and public disclosures.
  • Faster, More Adaptive Certification: The model avoids the slow pace and fixed pricing of legacy registries. It supports market-specific pricing, responsive credit issuance, and on-chain governance.

    Social Co-Benefits Built In: Beyond emissions, the model accounts for informal sector inclusion, job creation, and pollution mitigation—elements often excluded from traditional credits.|
  • Circular Economy Alignment: Instead of generic offsets, Plastiks offers plastic-specific credits, directly supporting recovery goals for brands, governments, and sustainability funds.

Together, these features establish a new, credible benchmark for ESG-aligned climate action—with traceable impact and measurable results.

Who Can Use Plastic-Based Carbon Credits?

The Plastiks–ECOTA model is designed for organizations that need verifiable, high-integrity climate impact—not vague offset claims. These plastic-based carbon credits are ideal for:

  • Corporate ESG Managers: Offset unavoidable emissions while demonstrating traceable impact. These credits support plastic reduction and circularity goals within supply chains.
  • Climate Finance Funds: Invest in credits backed by real-world recovery, not speculative models. The traceability and science-based validation meet due diligence standards.
  • Consumer Brands: Show customers your commitment to plastic action—by funding recovery efforts with certified climate value and visible co-benefits.
  • Public Sector & Cities: Align with EPR, CSRD, and other evolving regulations by supporting traceable recovery in underserved regions.

These credits provide more than carbon value—they signal trust, transparency, and a commitment to systems-level sustainability.

Ready to Fund Verified Climate Impact?

The Plastiks–ECOTA model is currently certifying the first 100,000 metric tons of recovered plastic. With traceable recovery already underway through Ocean Integrity, the first batch of plastic-based carbon credits is expected to be issued by December 2025.

This is a pivotal moment for carbon markets and sustainability investing:

For the first time, companies and funds can access certified carbon credits tied directly to plastic waste recovery—fully verifiable, socially impactful, and ESG-ready.

Whether you’re an ESG leader, investor, or sustainability-focused brand, this is your opportunity to support real plastic recovery with certified carbon credits.

Book a meeting with our team today and be part of the first wave of buyers driving impact at scale.